A constant cause for discussion over the last few weeks has been an item hanging around the studio whilst I decide what to do with it. Some amusement is to be had making up weird and wonderful stories but the reality isn't that straightforward either. It's a hole.
Now the shots are out on billboards and busses I can put them here. The commission was by EMAP for a Key103 poster campaign to promote a new web site. The hole was made for a model to climb out of so had to be 4 foot off the floor and against white, so it could easily be cut out for the final print. All straightforward stuff in the way that odd things are quite normal in this business but if you walked into a room with a deep brown hole held up by wood and old poly boards you surely would be tempted to enquire why it was there and what exactly it is.
Posted by Jonathan Keenan